What's New
All the latest features, improvements, and fixes shipped to Aspen.ai.
Data Accuracy & UX Polish
Critical fix for conversion tracking accuracy, redesigned column selector, and platform-specific icons across the entire interface.
- FixedFixed triple-counted conversions on Meta Ads: purchase, add-to-cart, and lead metrics now use a single canonical action type instead of summing aliases
- ImprovedRedesigned column selector: search, preset pills, categorized checkboxes, and drag-and-drop column reordering in a wide panel
- ImprovedPlatform-specific icons: proper brand logos (Instagram, Messenger, Snapchat, TikTok, etc.) across pie charts and settings pages
- ImprovedDaily performance tooltip now shows the exact previous period date for clearer comparisons
- ImprovedRefreshed marketing site navigation with direct section anchors and updated labels
Report Editor & Rendering Engine
Customize your generated reports with a rich text editor and enjoy faster performance thanks to a complete rendering engine upgrade.
- NewReport editor: edit, format, and customize your generated reports with a full-featured rich text editor
- NewPlatform logos and reading time displayed on report pages for better readability
- NewOptimistic boards: instant card creation, moves, and edits without waiting for server response
- ImprovedUpgraded rendering engines: Next.js 16, Tailwind CSS 4, and Recharts 3 for faster pages and smoother charts
- ImprovedKPI consistency: CPA based on purchases only, unsupported metrics show "-" per platform
- ImprovedImproved organization switcher with search for teams managing 5+ organizations
Scheduled Reports
Automate your performance reporting. Configure recurring reports with custom recurrence, language, tone, and comparison periods — delivered automatically.
- NewScheduled reports: set up recurring automated performance reports with flexible cron-based scheduling
- NewReport configuration: choose recurrence (daily, weekly, monthly), language, tone, and comparison period
- NewDedicated report page for viewing and managing generated reports
- ImprovedContextual Analyze button: one-click AI analysis prefilled from any performance table selection
Competitive Intelligence
Monitor your competitors' ads in real time. Browse their creatives, save favorites, and keep notes — all from within Aspen.
- NewCompetitors module: browse competitor ads from the Meta Ad Library with a dedicated feed, detail views, and search
- NewFavorites & notes: save competitor ads and annotate them for your team
- NewAd preview snapshots: capture and store competitor ad creatives for historical reference
- NewAdmin AI monitoring: super admins can browse and inspect all AI chat conversations across organizations
- NewBranded invitation emails: member invitations now sent from noreply@getaspen-ai.com with a redesigned dark-mode template
- ImprovedAuto-analyze: the AI agent automatically starts analysis when triggered from a dashboard context
AI Analytics Agent
Ask questions about your ad performance in natural language. The AI agent queries your data, generates charts, and provides actionable insights — right inside Aspen.
- NewAI Analytics Agent: conversational assistant that queries your Meta, TikTok, and Google Ads data in real time
- NewFull-page AI chat: a dedicated ChatGPT-style interface for longer analysis sessions
- NewInline charts: the AI generates interactive visualizations directly in the conversation
- NewConversation history: resume past conversations and pick up right where you left off
- NewDeduplicated reach metrics: accurate unique reach via Meta Graph API, available in dashboards and AI queries
- ImprovedModule access control: admins can configure which modules each team member can access when inviting them
- ImprovedMobile-optimized AI chat: responsive layout with smooth navigation on phones and tablets
Google Sheets Integration
Import your custom data from Google Sheets into Aspen and blend it with your ad analytics.
- NewGoogle Sheets connector: link your Google account and import spreadsheets with a guided 4-step wizard
- NewAutomatic column detection: smart fuzzy matching recognizes column names in English and French
- NewSheets sources dashboard: manage, sync, and monitor all your imported data sources in one place
- NewUnified analytics: Google Sheets data appears alongside Meta, TikTok, and Google Ads in the Global Overview
Reach Planner & Analytics Improvements
Estimate campaign reach before you launch, and get more complete analytics across every page.
- NewReach Planner: estimate audience size and daily reach via the Meta Ads API before launching campaigns
- NewAI Assistant module available as a configurable feature per organization
- NewPersistent column preferences: your selected columns are saved per page and restored on navigation
- ImprovedFull metrics alignment across demographics and platforms pages (engagement, video, funnel KPIs now match the overview)
- ImprovedPer-page column choices for Meta and TikTok demographics and platforms tables
Cross-Platform Analytics & Internationalization
Unified analytics across Meta and TikTok, plus full EN/FR language support.
- NewGlobal Overview: unified dashboard combining Meta Ads and TikTok Ads data with cross-platform campaign table
- NewInternationalization: full English and French support across the entire marketing site, blog, and legal pages
- NewTikTok Ads drill-down: navigate from campaigns to ad groups to individual ads, just like Meta Ads
TikTok Ads Integration
Connect your TikTok Ads accounts and analyze performance alongside Meta Ads.
- NewTikTok Ads connection: OAuth login, automatic data sync to BigQuery, and token refresh
- NewTikTok analytics dashboards: overview, demographics (age, gender, country), and platforms
- NewCampaign → Ad Group → Ad drill-down with full performance metrics
- NewModule-based access control: assign Boards, Growth, or Paid Media access per team member
Advanced Meta Ads Analytics
Deeper analytics, smarter filters, and more control over how you view your ad performance.
- NewPlatforms analytics page with breakdowns by platform, placement, and device
- NewCampaign Audit page with automated diagnostic checks on ad performance
- NewCustomizable priority KPIs on the dashboard overview
- NewColumn selector on all data tables (demographics, platforms, country)
- NewShared filters and date presets that persist across all Meta Ads pages
- NewAd account filtering available on every analytics page
- ImprovedRebranded Facebook Ads to Meta Ads across the entire platform
Blog & Content Engine
A full blog system to share insights, case studies, and thought leadership with your audience.
- NewBlog section with article pages, categories, and pagination
- NewAdmin panel for creating and editing articles
- NewArticle view counter with real-time tracking
- ImprovedSEO with dynamic sitemap, Open Graph metadata, and JSON-LD
- FixedXSS protection on article HTML content with DOMPurify
SEO & Discoverability
Essential SEO foundations to help your marketing pages rank and share beautifully.
- NewDynamic sitemap generation for all public pages
- NewRobots.txt configuration
- NewCanonical URLs and Open Graph metadata on every page
- NewJSON-LD structured data for organization and website
Marketing Site Launch
The public-facing marketing website with a modern, conversion-optimized landing page.
- NewLanding page with hero, features, how-it-works, metrics, and testimonials
- NewPricing teaser section with plan comparison
- NewFAQ section with expandable questions
- NewDark mode support across all marketing pages
- NewMobile-responsive navigation with full-screen menu
Foundation & Auth
Core platform infrastructure with authentication, organizations, and role-based access.
- NewEmail/password and Google OAuth authentication
- NewOrganization creation and multi-tenant workspace
- NewRole-based access control (owner, admin, member)
- NewRow Level Security policies on all database tables
- NewOnboarding flow for new users