Tracking Your Growth Goals

Aspen.AI helps you define and track your advertising growth goals.

Setting your target KPIs

In Settings > Goals, configure your targets:

• Target ROAS: the minimum expected return
• Maximum CPA: the acquisition cost threshold
• Monthly budget: the overall budget to respect

Automatic alerts

Enable alerts to be notified when:

• A campaign exceeds your target CPA
• Your ROAS drops below the defined threshold
• A daily budget is consumed by more than 90%

Weekly reports

Every Monday, receive an automatic report summarizing:

• Previous week's performance
• Progress toward your goals
• AI recommendations for the coming week