Using the AI Assistant

The Aspen.AI assistant analyzes your advertising data and provides insights in natural language.

How does it work?

The assistant has access to all your connected data. Ask a question and it will:

1. Analyze your metrics in real time
2. Identify trends and anomalies
3. Recommend concrete actions

Example questions

Here are some examples to get you started:

• "What is my average ROAS this week by platform?"
• "Which campaigns have a CPA above $20?"
• "Compare my Meta vs TikTok performance over the last 30 days"
• "Which creatives have the best engagement rate?"
• "Give me a summary of my monthly performance"

Best practices

• Be specific: the more specific your question, the better the answer
• Specify the period: "this month", "this week", "the last 7 days"
• Ask for comparisons: the AI excels at comparing periods or campaigns
• Iterate: refine your question if the first answer isn't detailed enough