Paid Media
Understanding the Ad Dashboard
Learn how to read and customize your dashboard to manage your campaigns.
Understanding the Ad Dashboard
The Aspen.AI dashboard centralizes all your advertising data in one place.
Overview
At the top of the dashboard, you'll find aggregated metrics:
| Metric | Description |
|---|---|
| Spend | Total budget consumed over the period |
| ROAS | Return on ad spend |
| CPA | Cost per acquisition |
| CTR | Click-through rate |
| CPM | Cost per thousand impressions |
Filtering your data
Use the filters at the top of the page to refine the view:
- Period: Today, 7d, 14d, 30d, or custom range
- Platform: Meta, TikTok, Google, or all
- Campaign: Filter by specific campaign
Charts and trends
Interactive charts show the evolution of your KPIs. Hover over data points for exact values. Click on legends to show or hide series.
Export your data
Click the Export button in the top right corner to download your data in CSV format.